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Privacy Policy



Responsible body for the collection, processing, storage, and use of your personal information and data within the meaning of the data protection laws is Schaub Lorenz International GmbH, Börsegasse 12/1, 1010 Wien, Austria (hereinafter referred to as “Schaub Lorenz”). Schaub Lorenz operates worldwide as a limited liability cooperation organized under the laws of Austria in the trademark licensing business.

Contact Details:
Schaub Lorenz International GmbH

Börsegasse 12/1

1010 Wien/Vienna


Telephone +________________
Telefax +_________________


We are committed to privacy. The collection, storage, use, and processing of your personal information and data is carried out in compliance with the applicable data protection regulations, in particular the General Data Protection Regulation (GDPR).


Personal Information

In this privacy policy, “personal information” means any personal information and personal data (whether electronic, orally, or written) relating to an individual who can be identified directly or indirectly, such as a name, an identification number, or location data.

Schaub Lorenz will only collect such personal information that is necessary for one of the purposes described herein.

This privacy policy applies to the individual business partner contacts with whom we deal, including prospective and former business partners. It applies to personal information that is collected as part of our business partner onboarding process and disengagement, as well as to the information gathered during the course of contract negotiations, during the course of a business partner relationship and winding-up thereof.

It also applies to the personal information of employees at business partner entities whose details we may receive as part of contract negotiations, doing business, performing contracts, administration of contracts and disengagement and winding-up of contracts. In these circumstances our main business partner contact is responsible for ensuring that all affected individuals are made aware that their personal details will be provided to us and of the purposes for which we will use that information.

In addition, this privacy policy covers the personal information of individuals, potential or former business partners, who engage with Schaub Lorenz by signing up to receive communications or newsletters and products news, including email alerts and publications, or who attend events run by Schaub Lorenz (either alone or in conjunction with partner organizations). This privacy policy also covers the personal information of individuals that Schaub Lorenz has a business arrangement of any kind with, such as vendors, agents, serviced providers, and adverse parties.

This privacy policy also covers personal information of companies and individuals that use the contact form on the website to get in touch with Schaub Lorenz or contact Schaub Lorenz in any other form (e.g. by email, letter, or fax or over the phone) with inquiries relating to the firm, the brand, the business, business, cooperation and licensing possibilities, the products distributed under the brand Schaub Lorenz, manufacturers and distributors of products under the brand Schaub Lorenz, after sales service providers, questions of product liability and guarantees, defects of products, license partners or other topics of interest.

Through our website, we will collect only such personal date about you that you voluntarily choose to provide us with (e.g. by registration, survey, contact), respectively provide your consent, or unless otherwise permitted by applicable laws and regulations for the protection of your personal information.


General purpose of use

Schaub Lorenz may collect, store, process, and use the personal information that is necessary for the negotiation, assessment, execution, performance, administration, termination, and/or wrap up of agreements and contracts, especially trademark license agreements, and for communicating and doing business and to engage with its contractual partners, to establish, build up, and/or maintain business relationships with business and/or firm contacts, and to keep individuals informed of news, services, and events which it reasonably considers may be of interest to them and/or which they have otherwise confirmed their preference to receive from the firm.


Business Partner On-Boarding / Potential Business Partners

Schaub Lorenz collects a variety of information about (potential) business partners and business partner contacts as part of our business partner on boarding process. This may be referred to as due diligence. The checks may include some or all of the following:

  • Identity verification: proof of name and address

  • Ultimate beneficial ownership of corporate and other legal entities

  • Anti-money laundering, proceeds of crime and terrorist financing checks

  • Politically exposed persons checks: those with prominent roles in government, judiciary, courts, central banks, embassies, armed forces and state-owned enterprises, including their family members and close associates

  • Government sanctions list checks

These checks are made for legal, regulatory or business reasons and may need to be repeated during the course of our engagement. It is important that you provide us with all necessary information and documents or this may affect our ability to do business with you/your company. We may use third party sources to obtain some of this information.

We may also use your personal information for one or more of the following points under this privacy policy:

  • To administer our relationship and maintain contractual relations

  • For accounting and tax purposes

  • For marketing and business development and inquiries for business co-operations, including submission of newsletters and press releases, invitations to events, attendance of events, etc.

  • To comply with the firm’s regulatory obligations

  • To establish, exercise or defend legal rights

  • For the prevention and detection of crime

  • For archive and statistical purposes

  • Other Business Interactions

We process personal information that we need to fulfil our contractual obligations, such as name, address, e-mail address, products, billing and payment data.

The collection of this data is required for the conclusion, execution and performance of the contract. The deletion of the data takes place after expiry of the warranty periods and legal retention periods. Any data associated with a user account (if any) will in any case be retained for the time this account is maintained.

The legal basis for the processing of this data is Art. 6 para.1 b) GDPR, because this data is needed so that we can fulfil our contractual obligations to you.



In other cases, we may collect, store, process and use your personal information due to an inquiry sent to us by you per email, fax or letter, provided over the phone, or by using the online contact form on the website in order to process your inquiry, to respond to it, or to forward it to the responsible service provider (e.g. after sales service provider) or the responsible license partner, manufacturer or distributor for further attention, processing and reply, especially in case of product related questions (e.g. technical features, functionality), product guarantee/warranty, and/or product liability inquiries. Please note that such third parties may be located in a country outside of the European Union and outside of the Federal Data Protection Act and the European Union’s General Data Protection Regulation.

When you contact us (e.g. via contact form or e-mail), we process your details for the processing of the request as well as for the case that follow-up questions arise. If the data processing takes place for the execution of precontractual measures, which take place upon your request, or, if you are already our partner, for the execution of the contract, the legal basis for this data processing is Art. 6 para. 1 b) GDPR. A processing of further personal data only if you consent to it (Article 6 para. 1 a) GDPR) or we have a legitimate interest in the processing of your data (Article 6 para. 1 f) GDPR). A legitimate interest is for example: responding to your email.


Will this be the case (or any similar service?):

For answering telephone calls as well as reviewing, assigning, and answering electronic and postal mail, we will use the services of the provider Xmodus Systems GmbH, Reiherstrasse 2, 35708 Haiger, who in this context collects and processes personal data on the basis of a written data processing agreement in accordance with Art. 28 GDPR on our behalf and exclusively based on our instructions.


Newsletters/Marketing Communication

In further cases, we may collect your personal information because you signed up to receive newsletters, product news or event invitations (hereinafter referred to as “information”) from us.

To subscribe to the newsletter or product news or invitations for invents you will have to provide the data requested in the registration process. The registration for the information will be logged. After logging in, you will receive an email message requesting confirmation of your registration ("Double Opt-in"). You can always revoke your consent to receive the information and thus unsubscribe from the newsletter or the product news or the invitation lists for events. We will save the registration details as long as they are needed for sending the information. The logging of the registration and email address are stored as long as an interest in the proof of the originally given consent exists, so generally speaking for the limitation periods of civil claims.

Legal basis for sending the newsletter and the product news or an invitation is your consent acc. Art. 6 para.1 a) in conjunction with Art. 7 GDPR in conjunction with Art. 7 para (2) no. 3 UWG. Legal basis for logging the application is our legitimate interest in proving that the submission of newsletters or product news was made with your consent.

You can cancel the registration at any time with letter, fax or email addressed to Schaub Lorenz as set forth above or you may use the unsubscribe link in a newsletter or product news or invitation.



Schaub Lorenz may disclose your personal information (i) where this is necessary for the purposes described herein, including within the firm itself and to license partners of Schaub Lorenz or after-sales-service providers of Schaub Lorenz/of a license partner of Schaub Lorenz; (ii) if required by applicable law; (iii) in connection with a reorganization or combination of our firm with another firm, (iv) if we believe that such disclosure is necessary to enforce or apply terms of engagement and other agreements or otherwise protect and defend Schaub Lorenz’s rights, property or safety; (v) in order to comply with a judicial proceeding, court order or other legal obligation, or a regulatory or government inquiry; (vi) in order to process and to reply to a product related inquiry by you, including to the license partner responsible for the product in question, or (vii) with your consent.

Your personal information may also be accessed by Schaub Lorenz’s service providers, such as IT service providers, law firms/legal counsel, and tax advisors, who are bound by confidentiality.

Your personal information may also be disclosed to and accessed by license partners of Schaub Lorenz and after-sales-service providers of Schaub Lorenz or of the respective license partner of Schaub Lorenz, if you inquire about or in relation to products, related packaging and marketing material, a guarantee/warranty for a product, after sales services for products, or product liability cases relating to products that are manufactured and distributed under a trademark license agreement by license partners of ours.

We would like to draw particular attention to the fact that in some jurisdictions, Schaub Lorenz has a legal obligation to report suspicious transactions and other activity to relevant regulatory authorities under anti-money laundering, terrorist financing, insider dealing or related legislation. Schaub Lorenz may also report suspected criminal activity to the police and other law enforcement bodies. We may not be permitted to inform you about this in advance of the disclosure, or at all.

Third party recipients of personal information relating to business partners, business and firm contacts may include the following persons, entities or authorities:

  • Tax and Customs & Excise authorities

  • Regulatory and other professional bodies

  • Stock exchange and listing authorities

  • Public registries of company directors and shareholdings

  • Providers of identity verification services

  • Credit reference agencies

  • The courts, police and law enforcement agencies

  • Government departments and agencies

  • Auditors and professional advisers (including professional indemnity insurers and advisors, legal advisers)


Schaub Lorenz will use all reasonable efforts to disclose the minimum personal information necessary in each case. A disclosure outside of the EU may be possible in exceptional cases (e.g. some license partners or after-sales-service providers are located outside of the EU). In these cases, different data protection standards may apply.


Keeping your information up to date

Schaub Lorenz makes every effort to maintain the accuracy and completeness of the personal information held by Schaub Lorenz. To help us ensure we have the most up to date information about you, it is important that you inform us of any updates to your contact details or other personal information. Please contact the person you usually deal with at Schaub Lorenz or send an email to



Unless specifically stated, we store personal information only as long as necessary to fulfil the purposes pursued. Note that retention periods may vary in different jurisdictions.

We may need to retain information for significant periods of time in order to establish, exercise or defend our legal rights, for mandatory tax and commercial law reasons, and for archiving and historical purposes. In these cases, the data will be stored by us only for these legal purposes, but not otherwise processed and will be deleted after expiration of the statutory retention period. Where possible and practical, personal information will be rendered anonymous through the removal, substitution or blocking of details which enable individuals to be identified.


Your rights

Under the applicable privacy laws, you have various rights with regard to your personal information. If you would like to assert these rights, please send your request by e-mail or by post with a clear identification of your person to the address specified above.

Below is an overview of your rights:

  • to access the personal information held by Schaub Lorenz about you and to get information of the processing and usage thereof;

  • to have your personal information corrected, for example if it is incomplete or incorrect;

  • to opt out of receiving marketing communications and invitations at any time;

  • in certain circumstances and subject to applicable law, the right to restrict or object to the processing of your personal information, or request that your personal information is erased;

  • in certain circumstances and subject to applicable law, the right to receive a copy of the personal information which you have provided to the firm, in a structured, commonly used and machine-readable format (known as “data portability”);

  • where you have provided personal information voluntarily, or otherwise consented to its use, the right to withdraw your consent;

  • the right to complain to an authority.


Non-personal Data Collection

A visit to our website can result in the automatic collection and storage on our server of nonpersonal information about the access (e.g. number of visits, type of browser used, date, time, page accessed). This does not represent any analysis of personal information and data (e.g., name, address or e-mail address).



Cookies are small text data files which are stored on the user’s computer and which enable an analysis to be made regarding the use of the website by the user. We make a temporary and permanent use of cookies in order to structure the use of the website for visitors in a simpler and more convenient manner and to make certain functions possible at all in the first place.

You are able to regulate your browser in such a way that cookies are generally rejected or that the acceptance of cookies has to be confirmed by you in each individual case. If you basically decide against cookies, you may possibly not be able to use certain functions on the Website. The "Help" function of most Web browsers shows how you can adapt your browser in such a way that new cookies are not accepted, how you can be advised by your browser if it receives a new cookie and how you are able to delete all such cookies which have been received.


Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. You can also choose to prevent the data collected by the cookie relating to your use of the website (including your IP address) from being sent to and processed by Google, by downloading and installing the browser plug-in available at the following address:


Links to Other Web Sites

Schaub Lorenz’s websites may contain links to other websites. Schaub Lorenz is not responsible for the privacy practices or the content of other websites.



We would like to expressly point out that the transmission of data via the Internet (e.g. by email) can offer security vulnerabilities. It is therefore impossible to safeguard the data completely against access by third parties. We cannot assume any liability for damages arising as a result of such security vulnerabilities.



The content and works published on this website are governed by the applicable copyright laws. Any duplication, processing, distribution or any form of utilization beyond the scope of copyright law shall require the prior written consent of the author or authors in question or Schaub Lorenz.



If you have a query about this privacy policy or wish to exercise your rights, please speak to your business contact at Schaub Lorenz, send an inquiry to Schaub Lorenz under the above stated address or send an inquiry to

Our privacy policy may change from time to time and when it does, we will post our revised Privacy Policy on this page. Please check the page regularly to stay up-to date.

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