Focus on 11 important Points in your Brand License Strategy.
Developing a brand licensing strategy for a product involves a series of steps and considerations to ensure that the licensing...
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filipporaven
- Aug 7
- 3 min
Selecting a Brand License. Taking Key Decisions for your Market Success.
A Brand License, when implemented in the right way, is a highly effective path to quickly win over a market. For a manufacturer or a...
6 views0 comments
filipporaven
- Jul 31
- 1 min
Want to win Time to Market? Get a Brand License for your Technology Products.
Developing a new brand from scratch is time-consuming and costly. Licensing an existing brand allows the licensee to enter the market...
16 views0 comments
filipporaven
- May 1
- 2 min
The Schaub Lorenz Brand License for multiple Product Categories
Differently than other Brand Licenses which are available Schaub Lorenz is can be used to brand about 20 product categories in consumer...
51 views0 comments
filipporaven
- Mar 7
- 1 min
Your international Branding Strategy - a Schaub Lorenz Brand License
Is the one thing that you always feel is missing from your overall strategy a strong brand? You feel strong about your product but you do...
23 views0 comments
filipporaven
- Feb 7
- 1 min
2023 - be as resilient as the German Economy. Get a German Brand License
As Peter Adrian, head of the German Industrial Association (DIHK) has recently stated in an interview the German economy is taking less...
36 views0 comments
filipporaven
- Feb 2
- 1 min
Smart Marketing in Challenging Times - with SCHAUB LORENZ Brand Licenses
The recent series of crisis has been lowering the margins for marketing budgets in all Industries. Categories like consumer and household...
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filipporaven
- Jan 31
- 1 min
The fast track to Branding and international Success
You have a good product or product range of home electronics? You are successful in your own market. You would like to expand but a fear...
11 views0 comments
filipporaven
- Jan 24
- 1 min
When Brand Licensing becomes a 360 Degree Service Offering for Success.
Get into the World of SCHAUB LORENZ Services The Brand SCHAUB LORENZ is already well known for it's smart and flexible Licensing Model....
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filipporaven
- Jan 17
- 2 min
Consumer Electronics Manufacturers have critical Look at their Marketing Investments.
The modern marketing techniques today seem to be available for any brand, regardless of how well known it is. The truth about online...
16 views0 comments
filipporaven
- Jan 10
- 1 min
Take off with your international Branding Strategy - use a German License
Is the one thing that you always feel is missing from your overall strategy a strong brand? You feel strong about your product but you do...
6 views0 comments
filipporaven
- Dec 27, 2022
- 2 min
The smart Marketing Investment - get a License of a well known Brand
Marketing Budgets are limited nowadays. Marketing on the other hand is not an investment you can just slash from your budget. This is why...
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filipporaven
- Dec 20, 2022
- 1 min
A strong Brand License will keep you afloat in 2023
2023 will be a difficult year. All signs are on "storm" As a manufacturer or distributor of consumer electronics it is important to take...
15 views0 comments
filipporaven
- Dec 6, 2022
- 1 min
Consumers are choosing known Brands ... Don't be left out!
In difficult times your consumer electronics product has to stand out from the crowd. people are sensitive to quality and want to spend...
10 views0 comments
filipporaven
- Nov 22, 2022
- 1 min
Consumers are choosing Values over Price. Known Brands can carry Values!
Despite the difficult times we are living in consumers in Europe are showing a growing preference for brands which take on responsibility...
18 views0 comments
filipporaven
- Nov 15, 2022
- 2 min
Brand Licensing - Protect your Business in any Situation
Decreasing spending power, supply chain problems and low confidence will put great pressure on any consumer electronics brand in 2023....
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filipporaven
- Nov 8, 2022
- 2 min
Manufacturers find a safe harbor with Schaub Lorenz Brand License
Consumer electronic manufacturers and distributors are facing challenging times what they need powerful instruments in order to stand...
18 views0 comments
filipporaven
- Nov 1, 2022
- 1 min
"Smart up the World!" A great Initiative by SCHAUB LORENZ
SCHAUB LORENZ, who is launching the initiative which has the aim to give access to smart technology to anyone, today sees one more reason...
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filipporaven
- Oct 24, 2022
- 1 min
Consumers spending more - buying less ... Don't be left out!
With prices rising especially in the Eurozone consumers are forced to chose what to buy and on what to save. The trend is clear:...
8 views0 comments
filipporaven
- Oct 18, 2022
- 1 min
Schaub Lorenz Brand Licensing brings you into the Heart or European Consumers
German brands are know all over the world but if there is one home turf they play very well it is the most important markets on the...
14 views0 comments
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