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  • Schaub Lorenz

Leverage on the Power of a German Legacy Brand

Updated: Mar 9

In markets in which competition is increasingly driven by price, a strong brand is becoming a more and more important equity to own. A company might have a great product but it will go unnoticed in the battle of discounts without a powerful brand.


SCHAUB LORENZ International, the German licensing brand, is now offering Distributors and Manufacturers of home electrics and other electronic products a new way to quickly overtake their competition. The company is offering a smart Licensing model, which helps companies to easily acquire the needed brand awareness.


SCHAUB LORENZ has been an iconic German brand since 1880. Today it stands for quality products and smart innovation which are made affordable for anyone. The roots of the brand can be found in the entrepreneurial spirit and visionary mind of Carl Lorenz. He was the first to use steam engines for the industrial production of Morse code apparatuses. Under the name C. Lorenz AG the company grew to be a worldwide pioneer in radio technology in the 1920ies. It was leading the development of wireless communication in all important fields such as airplane navigation, radio broadcasting, telephony or teleprinters. The company developed one of the most advanced cypher machines used for krypted messaging.


Today companies can jumpstart your success by becoming part of a brand family with a strong legacy and a dynamic future. In today’s competitive environment and with an overload in information it is a tough and risky endeavor to launch your brand from scratch. The Schaub Lorenz license cuts the road to increased sales


Flexible Licensing Models

Licenses can be given for product classes, product categories or even for single Products. Your specialization and the expected volumes make the partnership commercially viable and economically realistic.


Short Term Licensing Agreements

3-5 Years, renewable, with reasonable pre agreed indexation increases.


Licensing in Perpetuity

(19, 49, 99 Years)

with Royalties paid in advance for the Period, with substantial discount, which resembles a Sale, rather that Licensing and annual Royalties




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