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SCHAUB LORENZ - 7 Things to know for successful Brand Licensing Strategies

Updated: Apr 20

Become part of the successful SCHAUB LORENZ Brand Family. Manufacturers and Distributors have the unique chance to team up with an iconic German brand. SCHAUB LORENZ is the future of smart technology solutions which are available for anyone.

In markets in which competition is increasingly driven by price, a strong brand is becoming a more and more important equity to own. A company might have a great product but it will go unnoticed in the battle of discounts without a powerful brand.


SCHAUB LORENZ International shares 7 secrets for a successful brand licencing strategy:


Face your competition with a strong Brand

In markets in which competition is increasingly driven by price, a strong brand is becoming a more and more important equity to own. You might have a great product but it will go unnoticed in the battle of discounts without a powerful brand.


Become a leading Brand - not just a Follower

Are you a distributor or manufacturer of electric and electronic household items? Partner with Schaub Lorenz and define your own market strategy in your product category. Lead the developments in your market and do not allow others to write the rules of the game.


Enjoy Premium Pricing for your Products

Branded products will always catch a higher attention from consumers. Customers are willing to pay a premium price instead of always choosing the cheapest option. Schaub Lorenz offers brand licensees the ability to decide on their own pricing strategy.


Don’t lose Time and Money building a Brand

Jumpstart your success by becoming part of a brand family with a strong legacy and a dynamic future. In today’s competitive environment and with an overload in information it is a tough and risky endeavour to launch your brand from scratch. The Schaub Lorenz license is your direct ticket to increased sales


Join a worldwide Network of Opportunities

Schaub Lorenz licensees all over the world build a network enabling synergies and cooperations. Become part of a great family of partners with enormous potential whether you are a manufacturer or a distributor. Facilitate production and sales relying on strong counterparts.


Use a Brand with unique Identity and Values

SCHAUB LORENZ is an iconic German brand striving for quality and technological innovation since 1880. Today we are covering a wide range of product categories from household items to high tech and electric mobility

Our Brand is about smart technology solutions for every aspect of daily life and at the same time making them available for everyone


Flexible Licensing Models

Licences can be given for product classes, product categories or even for single Products. Your specialisation and the expected volumes make the partnership commercially viable and economically realistic.

Short Term Licensing Agreements 3-5 Years, renewable, with reasonable pre agreed indexation increases.

Licensing in Perpetuity (19, 49, 99 Years)

with Royalties paid in advance for the Period, with substantial discount, which resembles a Sale, rather that Licensing and annual Royalties

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