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SCHAUB LORENZ - Your fastest way into the German Market

Updated: Nov 9, 2022



The German market is and remains the power house of Europe, even in times of crisis. German retail sales generated 586 Billion Euro in 2021. Even if these numbers are about to become lower, it is still a market that stands every comparison. Furthermore Germany has to be see in combination with German-speaking Austria and Switzerland.


Germans like German Brands and this is why i.e. Adidas remains one of the most loved Brands among the Counties Consumers. Germans also like brands which have been there through the years and evolved as times changed. But how should a quality product from another country gain that important head-start?


SCHAUB LORENZ International still has a limited number of brand licences to offer for some product classes of consumer electronics. The iconic German brand has been established 1880 and has since then been present in every German household, offering the most innovative products of each time.It is the best way for a quality product to land directly in the hearts of German consumers.


Manufacturers and distributors in this popular industry can choose among various licensing options in order to gain much desired access to the huge German market. The company’s team is ready to discuss with applicants and to find customised solutions.


SCHAUB LORENZ is also introducing a new approach to licensing, offering additional services to support licensees in the markets they want to access. Deep knowledge on modern marketing, commercial and distribution strategies help any partner to succeed in a market that still bares a lot of opportunities.


Learn more about getting started

The SCHAUB LORENZ team is ready to consult manufacturers and distributors of quality products on how to succeed in markets in over 99 territories all over the world. The services offered go far beyond licensing and include consulting and implementation of modern marketing and sales strategies.


Get in touch with us today filling out a form on our website



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