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"Smart up the World!" A great Initiative by SCHAUB LORENZ



SCHAUB LORENZ, who is launching the initiative which has the aim to give access to smart technology to anyone, today sees one more reason to push it forward: The current crisis is generating inequalities and more and more people do not have access to technology products.


The German legacy Brand wants to help consumers by offering smart technology products at reasonable price points. The SCHAUB LORENZ Brand is recognizable and has a long history on the German and other markets.


Why we need to “Smart up the World”?

As advanced technology is entering all aspects of life it has stopped being the privilege of a few, well known brands, who create premium products. This new equality is great on the one hand but has pitfalls on the other: Quality products have a hard time to reach and convince customers in the jungle of competing offerings.


The Initiative

The well known German legacy brand SCHAUB LORENZ International sees this development as an opportunity to create the worldwide quality assurance initiative “Smart up the World”. It offers manufacturers and distributors of quality technology products a branding umbrella under which they can reach out to markets in a more efficient way.


The goals of the “Smart up the World” Initiative

SCHAUB LORENZ wants to make quality and innovation affordable for everyone. This is why it invites manufacturers and distributors to join in on the initiative “Smart up the World”. Partners are asked to help us to bring smart technology to every household. The common effort will make it easier for consumers to choose advanced products at affordable prices.




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